Amanda Reilly leads complex enterprise digital ecosystems to create websites and content that are easier for users to navigate and for organizations to operate at scale.
I connect content strategy, information architecture, technology, governance, accessibility, analytics, and program delivery to facilitate cross-functional projects.
Marketsmith
2025 – 2026
Coordinated concurrent client and operational initiatives across strategy, creative, technical, and delivery teams, translating business needs into clear workflows, priorities, ownership, and implementation plans. I managed dependencies and resource constraints in a distributed agency environment while developing SOPs, QA standards, onboarding documentation, and scalable processes that improved consistency, accountability, and knowledge transfer.
Internal Revenue Service
2023 – 2025
I served as a Web Strategist on the Content Strategy team supporting IRS.gov. I led navigation and content projects from idea conception through deployment and assessment. As co-lead of the Information Architecture team, I supported other strategists’ projects with help organizing, labeling, and connecting their content. One project I was proud to support was the First Time Filer project, which won the 2025 GITEC Digital Transformation Award and the 2024 Service to the Citizen Award.
Jacksonville University
2014 – 2023
As Director of Information Strategy, I served as the product owner of the University web site. I shepherded the site through redesigns, CMS selection and migration, and an OCR resolution. I also conducted qualitative and quantitative research about the site’s usability, including a content analysis that I later turned into an award-winning poster presentation for an industry conference.